"Things will pick up in the summer, like all beer sales, and seltzer is starting to follow that year-round demand.". I also do innovative wine events for corporate team building and. Nielsen data found that retail sales during that period surged over nine times more than the previous year. Share Bud Light's take on spiked seltzer lemonade will be available nationwide starting January 18th. From shop CocktailCandlesbyNik. Anheuser-Busch, Inc. St. Louis, MO. I focus on demystifying wine and transforming it into a daily joy and a tool for business and networking for clients and readers. With beer consumption declining in recent years, brewers have turned to hard seltzer to boost sales. Anheuser-Busch InBev is to expand its Bud Light Seltzer portfolio with the launch of a new range of lemonade flavours in the US. … Only the finest ingredients are used: water, barley malt, rice, hops, and yeast.Bud Light is brewed longer, for a refreshingly easy drinking taste, using a blend of rice and malted barley to give it a clean aroma and crisp, smooth finish. While lemonade is usually thought of as a summer drink, Bud Light is confident in the choice to launch the new beverage in the dead of winter. Bon & Viv trails in a distant third with nearly 10%. 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When Bud Light Seltzer and fruit are in the same basket, the basket is worth $135! Opinions expressed by Forbes Contributors are their own. Massive shortages of White Claw have been reported across the country, as new brands are eager to jump onto the market. Our range of Bud Light Seltzer products, including Bud Light Seltzer Lemonade, feature some of the most popular flavor profiles within the seltzer category and gives consumers options to choose from. Favorite Add to 100% Soy Wax, Bud Light Seltzer, Black Cherry can, Up-Cycled Cocktail Candle CocktailCandlesbyNik. Find and order Bud Light beer and a variety of flavored hard seltzer and citrus light beers online with local delivery and grocery services. © 2021 Forbes Media LLC. Bud Light Seltzer Lemonade is brewed with lemonade flavor, cane sugar, natural fruit flavors and has 100 calories with less than 1 gram of sugar and 5% alcohol by volume. Loaded with fresh, zesty flavour, Bud Light Lime is summer’s most refreshing fling. But the nutritional profile of the seltzer lemonade still falls in line with what consumers look for in seltzer, which is generally considered a healthier alcoholic beverage compared with beer. Its strong performance coincided with the coronavirus pandemic, which pushed more consumers to drink alcohol at home rather than in bars. But the segment is growing much faster than that of hard seltzer, thanks to early entrants like Truly's version. Anheuser-Busch Bud Light Lemon Lime Hard Seltzer. Bud Light is releasing a line of hard seltzer lemonades as it looks to stake a firm claim on the increasingly competitive category. Got a confidential news tip? All four flavors of Bud Light Seltzer Lemonade, Boston Beer CEO discusses hard seltzer competition. The seltzer first launched with mainstream flavors like Strawberry and Black Cherry, but Bud Light introduced a special "ugly sweater" package with seasonal flavors for eight weeks during the holidays. The new year is already looking like it's going to be a good one, with a bunch of delicious new treats to try in 2020. While summer may still be a few months away, a new Bud Light Seltzer Lemonade was unveiled that's perfect for cracking open in the warmer weather, or just pretending that's the case. Coca-Cola is entering the fray this year with Topo Chico Hard Seltzer, its first U.S. alcoholic beverage since 1983, through a partnership with Molson Coors Beverage. A Division of NBCUniversal. Each can is 100 calories and 5% alcohol by volume, but unlike Truly Hard Seltzer, Bud Light’s release has 2 grams of carbohydrates per serving. The trend started with the popularity of White Claw, which is owned by Mike's Hard Lemonade brewer Mark Anthony Brands, but new entrants have pushed sales even higher. Anheuser-Busch Bud Light Seltzer may not be available near you. For its next seltzer innovation, Bud Light landed on lemonade, which has a mass appeal. To be available later this month in slim cans, the hard seltzer will be available in four lemonade flavors, including what the company is branding as “Original,” along with Strawberry, Black Cherry, and Peach lemonade. Spiked seltzer retail sales surged 160% to $4.1 billion in the 52 weeks ended Dec. 26, according to Nielsen data. Bud Light Seltzer Lemonade will be available nationwide in 12 oz. The 12-ounce cans will be available in packs of 12 with all four flavors: original lemonade, peach lemonade, black cherry lemonade and strawberry lemonade. All answers have been edited and condensed for clarity. Goeler is Bud Light's vice president of marketing. The Anheuser-Busch InBev brand entered the hard seltzer market a year ago as part of a broader push from its parent company. I have visited all the world’s major wine-growing and spirits-producing regions — 50-plus countries and counting — and am one of several hundred people in the U.S. to hold the Diploma of Wine & Spirits (D.W.S. A.G.: No. Four flavors will be available on Monday – Black Cherry, Lemon Lime, Strawberry, and Mango. According to Nielsen data, hard seltzer lemonade saw only $313.97 million in retail sales in the 52 weeks ended Dec. 26. Bud Light Blue, Bud Light Seltzer and Bud Light Seltzer Lemonade all meet different market opportunities and consumer tastes and we believe this portfolio approach will help us reach more consumers. Starting Monday, January 18, the foursome will be available nationally in 12-ounce, slim can 12-packs. Truly Spiked & Sparkling, which is owned by Boston Beer, is in second place with 28% share. From 2016 to 2021, the hard seltzer industry growth is projected to average a whopping 128 percent per year in terms of its compound annual growth rate. © 2021 CNBC LLC. The new Bud Light Seltzer Lemonade will be available in variety 12-packs of 12 oz slim cans. The flavors they will have upon launch include regular, peach, strawberry, and black cherry. : Who is the marketing demographic? All Rights Reserved. LIFE’S SHORT. ADD SOME ZEST. Bud Light is brewed with barley, hops, water and rice for a smooth taste that’s made for living. Data is a real-time snapshot *Data is delayed at least 15 minutes. A.G.: Consumers' needs continue to as more and more consumers are looking to lighter options that can be enjoyed during any occasion. A.G.: Bud Light Seltzer Lemonade will launch in all markets across the United States where Bud Light and Bud Light Seltzer are sold. It's 100 calories and contains less than 1 gram of sugar. L.B.Z. Each can is“100 calories with less than 1 gram of sugar and 5% ABV.” The Bud Light Seltzer Lemonade will be available starting January 18 at participating retailers. The brand has just introduced four new lemonade flavors: original, strawberry, peach and black cherry. Andy Goeler (A.G.): We’ve seen continuous growth in hard seltzer over the past few years, which has been great for the beer category. We believe hard seltzers have continued to grow in popularity because they offer a lighter, crisp taste and a number of flavor options. Bud Light is hoping the taste of the drink will make it stand out and help the company gain even more market share, despite new competition from Coca-Cola and others. Bud Light is brewed longer, for a refreshingly easy drinking taste, using a blend of rice and malted barley to give it a clean aroma and crisp, smooth finish. "And again, we want to make sure we got the best lemonade as well.". AB InBev, for instance, spent millions of dollars on Super Bowl ads this year to push both its Bon & Viv Spiked Seltzer and a new line of Bud Light Seltzers. Discover Bud Light, a light American pale lager beer and learn more about our latest products, events, party and more. The nation’s best-known brewery continues to expand its hard seltzer offerings. A.G.: We always look to bring consumers new flavors for those who want to give hard seltzer a try. As more demographics show interest in hard seltzer, major brewers keep entering the the category. Bud has rolled out four new flavors that will be available this month. L.B.Z. : What are your competitive brands? Shares of AB InBev, which has a market value of $122 billion, have fallen 13% in the last year after its volume declined by 8.2% during the first nine months of last year. Available - From 18 January. According to T4 research team’s Hard Seltzer Market Share report, “In 2018, the size of the Hard Seltzer Industry was $488M and was projected to grow 105 percent in 2019 to over one billion dollars. Bud Light Seltzer . Bud Light Seltzer is ringing in its first holiday season with a festive pack of unique flavors. Sign up for free newsletters and get more CNBC delivered to your inbox. We also see this as a way to continue to attract new drinkers to the Bud Light family of products. "As we started to look at all of the different types of seltzers coming in, we started to go in the direction of trying to differentiate a segment of the seltzer category," said Andy Goeler, Bud Light's vice president of marketing. L.B.Z. Bud Light Seltzer is made from cane sugar and natural fruit flavor. I also do innovative wine events for corporate team building and educational projects for wine producers and regions. ): Why did Bud decide to create these new flavors? Courtesy of Bud Light Seltzer With the COVID-19 vaccine rollout underway, there's a glimmer of hope that we'll find ourselves in overcrowded dive bars again before 2021 is over. It is one that is predicted to continue to grow by leaps and bounds. Bud Light Seltzer Lemonade is … "The advantage of coming out now is that there's plenty of time to get the product out in the marketplace before the spring starts hitting," Goeler said. Bud Light is the latest brand to come out with their own line of hard seltzers. Liza B. Zimmerman (L.B.Z. Only 3 available and it's in 3 people's carts. The slim cans can be picked up in four bold flavors: Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade, and Peach Lemonade. One can has 100 calories, 2 grams of carbs and 5% alcohol by volume. All Rights Reserved, This is a BETA experience. Bud Light isn’t the only brand looking to challenge Truly’s hard seltzer lemonade monopoly. The beer brand released an alcoholic seltzer last year, which helped drive strong market share growth in 2020. Location - US. I have worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. Their seltzers come in black cherry, lemon lime, strawberry, and mango. Bud Light gave us something to talk (and drink) about at the Christmas dinner table, and that in itself is a win. L.B.Z. My approach to wine education is savvy, down to earth and unpretentious. Bud Light’s entry into the hard seltzer arena, slated to launch in the first quarter of 2020, will be 100 calories and two grams of carbs per can, with an ABV of 5 percent. Each variety pack has all four flavors. Bud Light Seltzer is adding a hint of refreshing lemonade to its roster. : Which markets will they launch in? slim can variety 12-packs with the four new flavors. Category - Hard seltzer, 5% abv. Bud has rolled out four new flavors that will be available this month. Hard Seltzer 5.0% ABV. Spiked seltzers are the still the booziest craze to hit the nation, and now Bud Light is jumping on the bandwagon with their latest offering.. The beer brand released an alcoholic seltzer last year, which helped drive strong market share growth in 2020. 5 out of 5 stars (11) 11 reviews $ 16.00. Starting Jan. 18, Bud Light Seltzer Lemonade will be available nationwide in 12-ounce slim can variety 12-packs with the four new flavors. ), the three-year program that is the precursor to the Master of Wine. Follow this beer to get notified when it's available nearby, try searching in a different area, or discover some similar beer. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. Bud Light is releasing hard seltzer lemonades this month. The nation’s best-known brewery continues to expand its hard seltzer offerings. Bud Light Platinum Seltzer plays off the success of Bud Light Platinum, which is 6 percent alcohol. The themed drink pack sold out, Goeler said. Bud Light Seltzers launched on Monday, Jan. 13, and come in four flavors. Bud Light is releasing hard seltzer lemonades this month. A.G.: Bud Light Seltzer Lemonade is for any consumer 21 and older who is looking for bold flavor options from their seltzer. Bud Light is … Get this delivered to your inbox, and more info about our products and services. All four flavors will be available in 12-ounce cans, in a 12 can variety pack, as well as 25-ounce cans. : Do you expect them to cannibalize your brand’s regular seltzer sales? "This one will have a much bolder lemonade flavor," Goeler said. Starting Jan. 18, Bud Light Seltzer Lemonade will be available nationwide in 12-ounce slim can variety 12-packs with the four new flavors. Three classic seltzer flavors: lemon-lime, black cherry, mango, as well as a new standout: strawberry. Price - TBC; available in four-flavour variety pack. You may opt-out by. Currently available in 12-packs of 25-ounce cans (single flavor or a variety pack), with 16-ounce cans scheduled to debut soon, Bud Light Seltzer is a versatile beverage option that’s slated to become a seltzer staple. We want to hear from you. Anheuser-Busch InBev also owns spiked seltzer maker Bon & Viv. The brand conducted blind taste tests for consumers, tweaking the recipe until Bud Light Seltzer Lemonade bested the competition every time. : Why do you think hard seltzer has become so popular? According to Bud Light, the success of its seltzer helped the beer brand grab more market share in 2020 than in the previous five years. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. After more than six months of development, the drink will start hitting shelves on Jan. 18. A.G.: It is made with triple-filtered sparkling water, lemonade flavor, cane sugar and natural fruit flavor and is also gluten-free and only 100 calories, with less than one gram of sugar and 5 percent alcohol by volume, which differentiates it from other brands. SUMMER’S MAIN SQUEEEEEZE. Refreshing Bud Light Strawberry Lemonade is too good to hate. L.B.Z. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. Promotion for the drink will start with commercials airing during the NFL playoffs, which start Saturday. Bud Light Seltzer Lemonade is brewed with loads of lemonade flavor, cane sugar, natural fruit flavors and comes in at 100 calories with less than 1 gram of sugar and 5 percent alcohol by volume. One of the country’s biggest beer producers, Bud Light of the … So I recently virtually chatted with Andy Goeler, vice president of marketing for Bud Light, about the brand’s launch. Now Bud Light has come onboard with its new Bud Light Seltzer, which will be released early next year. Bud Light is trying to beat the competition by improving on taste. Bud Light Seltzer and Bud Light Seltzer Lemonade meet different market opportunities and consumer tastes; we believe this portfolio approach will be critical in Bud Light Seltzer’s long-term success. As of 2019, White Claw still holds more than half of the market share for hard seltzer, according to data from Euromonitor International. The 100-calorie, 5% ABV seltzer will come in four flavours: black cheery, lemon lime, strawberry and mango. Bud Light Seltzer will be available to the seltzer-swigging public in the first quarter of 2020 (so, sometime between January and March) in black … In just under a year, we have established a strong offering with Bud Light Seltzer and are always learning more about the seltzer market. The ads play off the idea that grandma's lemonade tastes the best, with actors saying the hard seltzer tastes better, sparking some retaliation from grandmothers. When Bud Light Seltzer is not in the same basket, the basket is worth just $77—Bud Light Seltzer brings an incremental +$63 per purchase! It will be packed in single-flavour 12 … Anheuser-Busch (NYSE: BUD) announced today the launch the Bud Light Seltzer Lemonade, an innovation to extend their hard seltzer category. The seltzers are available now, nationwide, in 12-ounce slim can variety packs, single flavor six-packs, as well as 25- and 16-ounce single-flavor cans of Wild Berry. There’s still great upside potential in hard seltzer and we have the opportunity to leverage the equity and prominence of an established brand such as Bud Light.